April Hollamby is an observer, storyteller and creative mind who has crafted impactful marketing campaigns and brand strategy for fashion, wellness and culture brands for over eight years. Always adapting, evolving, and never tiring of new ways to communicate and resonate with others.

Originally from the South East of England, she trained to become a journalist, achieving a BA Hons degree in Multimedia Journalism, plus completed additional NCTJ accreditations before moving to London. Outside the BAU, she pens a Substack of personal essays and indulges in the arts and music scenes the city has to offer.